When I launched my first podcast back in 2017, I worried I'd already missed the opportunity. Nine years later, I'm asking a different question altogether: does the format even matter anymore?

In this episode, I dig into what my latest LinkedIn audience poll revealed about how retail media professionals actually consume information. And why, despite the explosion of AI-generated content, newsletters and written analysis remain the preferred format. I also explore what "AI slop" means for creators, marketers, and corporate leaders, and why I believe the real competitive advantage isn't the medium you publish in — it's the quality of your judgment. If you're building your career, your content, or your company's influence in the age of AI, this episode is for you.

This episode is sponsored by GrowthLoop

Timeline

00:00 – Why I thought I was too late to start podcasting and why I was wrong.

01:24 – What changed (and didn't) in my LinkedIn poll on how retail media professionals consume industry news.

03:00 – The rise of AI-generated "slop" on LinkedIn and why platforms are starting to push back.

04:30 – Why newsletters continue to outperform other formats for busy B2B professionals.

06:14 – If AI can generate text, audio, and video, what actually creates lasting value?

07:30 – The internal communication strategy that's becoming obsolete: and what leaders should do instead.

Links & Resources

Check out my first podcast Ecommerce Braintrust on Apple Podcasts.
Read my related articles:
- AI in retail: selecting solution providers that deliver real value, not just hype
- AI in real life: how retailers and brands are leveraging AI (real numbers)
- AI in Retail Media: Practical Applications to Get Started Now
Check out Basket Case, a project I’m part of with The Drum and QSIC, an irreverent and lively podcast series where we talk shop.
I'm sharing comedy skits on Instagram about retail media! Follow along: @retailmediabreakfastclub
Subscribe to Retail Media Breakfast Club's daily newsletter
Follow Kiri Masters on LinkedIn

AI Slop Is Flooding Retail Media — Why Human Judgment Matters More Than Ever

Retail Media Breakfast Club

AI Slop Is Flooding Retail Media — Why Human Judgment Matters More Than Ever