WSJ's Josh Stinchcomb on why events are key

Events have transitioned from peripheral marketing tactics to essential pillars of media strategy, serving as the primary anchor for brand content programs. By leveraging scarcity and long lead times, publishers can secure stable advertiser commitments even within volatile market conditions. These gatherings function as high-value content engines, generating video and podcast assets that extend the reach of branded campaigns. The enduring demand for in-person interaction, particularly in B2B sectors, provides a critical opportunity for media leaders to facilitate targeted networking and lead generation. However, long-term success in the crowded events space requires moving beyond mere optics to deliver measurable, high-quality engagement for partners. Josh Stinchcomb, CRO of The Wall Street Journal, highlights how this model integrates across diverse business verticals, transforming events into a central flywheel for audience and revenue growth.