How to showcase platform engineering value through storytelling - Annie Hodgkins | PlatformCon 2026

Platform engineering leaders often struggle to communicate value because they focus on technical metrics like DORA or product team velocity rather than business outcomes that resonate with executives. To bridge this gap, frame platform initiatives as "value stories" that align directly with organizational objectives. First, decode what stakeholders value by analyzing mission statements, KPIs, and strategic plans. Second, map technical capabilities—such as improved CI/CD pipelines—to specific business levers, like increased engineering capacity or faster feature delivery. Finally, use metrics as supporting evidence rather than the primary narrative, ensuring they inform actionable decisions like resource allocation or tool investment. By stripping away technical jargon and focusing on how the platform enables business success, engineering leaders can effectively demonstrate the strategic importance of their work to budget holders and non-technical stakeholders.