Most advisors foolishly think that the secret to winning high-quality clients is becoming more competent.

I get why you believe this: The entire industry is built to make you believe this. But here's the problem:

This is NOT true. It's been proven scientifically, by two Harvard researchers mind you, that likeability beats expertise.

Worst part?

In the financial advice industry in particular, the more competent you become, the LESS likely clients are to pick you as their advisor. Now, I'm not saying to become an incompetent fool that blows your clients' wealth down the toilet.

However, I am saying that competence can only get you so far. And it's not nearly as far as you're led to believe.

But today's show is the antidote.

You'll discover why likeability beats competence and the formula (created by a former FBI agent who got foreign agents to betray their own country because they liked him so much) to become more likeable.

Listen now.

Show highlights include:

Why being a master at the technical aspect of your job can actually stifle your financial advice business (0:32)
The single biggest lie you're telling yourself that's actually scaring your ideal prospective clients straight to your competitor (2:09)
The counterintuitive reason financial advisors cannot compete on competence (and why competing on "having a drink" instead floods you with clients) (3:07)
How becoming better at managing finances actually makes prospective clients less likely to work with you (scientifically verified by 2 Harvard researchers) (4:22)
Scientific and anecdotal proof that likeability beats expertise every day of the week and twice on Sunday (7:25)
The "Like Switch" secret used by a former FBI agent that turned foreign agents into American spies that can be used to fill up your calendar with high-quality appointments (12:25)
How to become more likeable by following the four-part "Friendship Formula" (13:00)
A weird, yet proven way to "ethically force" people to like you more (14:46)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

Likeability Beats Expertise (And Here's Proof)

Financial Advisor Marketing Podcast

Likeability Beats Expertise (And Here's Proof)