# 186 How to sell managed AI agents as a service (recurring revenue)

Selling managed AI agents to small businesses provides a lucrative opportunity for non-technical entrepreneurs to act as digital coaches. By positioning these agents as "digital employees," service providers help business owners automate administrative tasks like file organization and data entry. Success in this field relies on building trust through initial "guinea pig" trials within personal networks, which then serve as a referral engine for paid clients. A critical retention strategy involves implementing a weekly value tracker that logs completed tasks, quantifies time saved, and assigns a dollar value to the agent's work. This data-driven approach demonstrates clear ROI, justifying monthly management fees. Phil Goodwin, a designer by trade, demonstrates that deep technical knowledge is unnecessary, as platforms like Orgo allow for efficient deployment and management of these AI-driven workflows.