Serial Innovation in FinTech with Purpose Unlimited CEO Som Seif

Financial innovation requires shifting from benchmark-chasing to outcome-oriented strategies that prioritize client goals over market performance. Som Seif, founder and CEO of Purpose Investments, highlights how applying engineering principles to finance enables the creation of resilient, goal-based products like longevity pension funds and crypto ETFs. By integrating behavioral science into product design, firms can better address the "decumulation" phase of investing, which traditional models often ignore. The industry’s reliance on the 60/40 portfolio reflects a dangerous recency bias, necessitating a move toward structures that account for long-term interest rate volatility and inflation. Ultimately, modern financial institutions must leverage data and technology to build infrastructure that serves smaller clients efficiently while maintaining the flexibility to adapt to evolving market realities and human needs.