Building an Autonomous Enterprise for Real-World Services with Netic Founder Melisa Tokmak

Netic leverages AI to automate mission-critical operations for essential service industries, including HVAC, plumbing, and pet care. By deploying autonomous agents to handle customer interactions, scheduling, and complex operational decision-making, the platform enables large enterprises to scale without linear increases in human labor. Unlike general-purpose AI labs, Netic focuses on the "last mile" of orchestration, integrating specific real-world data to drive tangible revenue growth rather than mere cost-cutting. Founder Melisa Tokmak emphasizes the necessity of long-term commitment and high agency in building sustainable, impact-driven products. This approach demonstrates that AI can effectively manage high-stakes, real-world workflows, moving beyond simple chatbot functionality to provide comprehensive, reliable service solutions that enhance customer satisfaction and operational efficiency in traditionally manual, labor-intensive sectors.