30 Jul 2026
17m

Open Source Models: An Exciting New Business Model For Enterprise AI

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The Josh Bersin Company

Open-source AI models are fundamentally challenging the dominance of frontier vendors like OpenAI and Anthropic by providing cheaper, highly tunable alternatives. This shift signals a broader evolution in the technology stack, where value moves away from the underlying model toward integrated, domain-specific applications. Generic models often struggle with specialized tasks because they aggregate heterogeneous data, whereas vertical AI—such as those tailored for HR, recruiting, or supply chain management—delivers significantly higher accuracy and utility. As AI becomes ubiquitous, hardware providers and software vendors will increasingly embed these models directly into devices and enterprise systems, reducing costs and eliminating the need for expensive, standalone subscriptions. Ultimately, the future of enterprise AI lies in vertical solutions that solve complex, integrated business problems rather than relying on generic, platform-level tools.

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