In today's Cloud Wars Minute, I examine why Google Cloud's explosive growth is redefining the competitive landscape ahead of Microsoft and AWS earnings.

Highlights

00:03 —We have earnings results coming up later this week from both Microsoft and AWS. Microsoft on July 29, and AWS on July 30. So, that'll give us some nice comparisons to the stunning Q2 that Google Cloud reported last week. Google Cloud will be outgrowing AWS by somewhere between two and a half times at the high end, and at least two times on the low end.

01:02 — Over the last several quarters, Jassy has alluded to Google Cloud, not by name on earnings calls, but he said, "We've got some companies throwing up these fancy high growth rates." What we see with these growth rates is the customers expressing their vote. They are the ultimate arbiters in this decision about who's the hottest company. That's expressed in growth rates.

02:23 — I'm comparing Q2 here for Google Cloud versus Q1 for AWS because, right now, the Q2 numbers aren't out yet. AWS grew at 28%. Google Cloud grew 82%. Say AWS reports this massive acceleration to 40%. They would still be outgrown by Google Cloud by 2X. My guess is AWS's growth rate will come in somewhere around 30% or 31%.

03:22 — It is becoming a little tiresome for these bigger companies to say, "We're bigger than them. Of course, they have a higher growth rate." The customers are voting here. These growth rate disparities are so important because they tell us how the different vendors are doing in the marketplace through the eyes and wallets of customers.

04:01 — In the Cloud Wars, the customers are always, always the big winners. Microsoft and AWS are growing their cloud businesses in the range of 30%, which is astonishing. But Google Cloud posted 82% revenue growth and backlog growth of almost 400% to over $500 billion. By the numbers, Google Cloud is the king of the hill right now.

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