632: 3 Podcast growth experiments you should try.

Podcast growth relies on three actionable SEO experiments that can be implemented immediately to boost audience reach. First, ensure every episode title contains at least one searchable keyword, as titles hold significant SEO weight. Second, optimize podcast cover art by prioritizing bold, readable text that features a "keyword plus identifying term"—such as "podcasting" or "personal trainer"—to attract the ideal listener. Finally, execute a "quick and dirty rebrand" by reordering the show’s title to place the most effective keyword at the very beginning. This strategy proved transformative for one client, whose show experienced a fourfold increase in downloads after moving "Public Speaking Tips" to the front of the title. These adjustments leverage search engine visibility on platforms like Apple and Spotify to drive consistent, long-term growth without requiring a complete brand overhaul.