He Ran $70 Billion. Now He's Built Something Wall Street's Never Seen | Matt Cole, Strive CEO

Matt Cole, CEO of Strive, leverages his extensive background in structured finance and pension management to transform Strive into a leading Bitcoin treasury company. The firm focuses on "digital credit," a financial instrument designed to provide steady, daily dividend payments to investors while maintaining a foundation of Bitcoin. By avoiding debt-heavy structures and utilizing a well-known seasoned issuer status, Strive offers a superior alternative to traditional fixed income and money market funds during the current period of fiat currency debasement. Cole argues that digital credit serves as a critical bridge for institutional and retail investors seeking Bitcoin exposure without the volatility of direct ownership. This approach, combined with a commitment to shareholder primacy and long-term Bitcoin accumulation, positions Strive to capture significant demand within the $300 trillion global fixed-income market as the world transitions toward a Bitcoin standard.