As we all make smarter sustainable choices with what we consume, have you ever questioned if those choices are indeed green or if you’re a victim of greenwashing? In this episode, host Ratna Bhushan explores the fine line between tokenism and genuine environmental effort as the selling point of sustainability surges. Are green claims backed by data? Like the ISI mark, is there a need for a stringent standards-compliance mark for green claims? How can regulation step in and help consumers differentiate between genuine shades of green versus those using sustainability as just a selling slogan? We hear from Shriti Malhotra, CEO of The Body Shop, Manisha Kapoor, CEO of the Advertising Standards Council of India (ASCI) and brand strategy consultant Harish Bijoor.

Credit: WION, Wall Street Journal

You can check out more episodes of The Morning Brief on: The Uncertain Fate Of Asia’s Largest Refinery, Has milk politics turned sour in Karnataka?, El Niño: Little Boy, Big Trouble, E-20 Explained: The blender’s pride or bane? And more.

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The Dark Side of Green: Unmasking Greenwashing Tactics

The Morning Brief

The Dark Side of Green: Unmasking Greenwashing Tactics