India is shocked with the alarming price hike of tomatoes, which have risen to a whopping Rs 200 per kilo across marketplaces. This dramatic price increase, more than five times the cost of last year, has shifted the attention away from onions and potatoes and towards tomatoes. Notably, the steep price increase has forced fast food major McDonald's to remove tomatoes off their menus in certain locations. Tomatoes are now more expensive than a litre of gasoline, placing them on level with fruits like apples and plums in terms of pricing. To throw some light on this matter,

Host Kiran Somvanshi engages in insightful discussions with industry experts

1) Sukhpal Singh, Professor of Centre for Management in Agriculture (CMA)
2) Narayanan Renganathan, Vice President & Head of Procurement at Dabur
3) Maruti Chapke, Founder & CEO at go4fresh
4)Kapil Dev, Chief Business Officer at NCDEX

If you like this episode from Kiran Somvanshi, check out his other interesting episodes on The A to Z of the Zee-Sony Merger Saga, The Billion Dollar Baby: The Business of IVF, Pakistan in Penury, Watch Before You Eat and much more!

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Tomato Tangle: Deciphering India’s Tomatoflation

The Morning Brief

Tomato Tangle: Deciphering India’s Tomatoflation