Once hailed as India’s coolest craft beer brand, Bira 91 is now facing a sobering reality, mounting losses, unpaid dues, investor mutiny and a probable drag down to bankruptcy court. What went wrong with the company that promised to make beer fun, youthful, and proudly Indian? In this episode host Anirban Chowdhury talks to ET’s Ratna Bhushan and Manu Toms also joined by Poonam Chandel, Managing Director of NeuWorld Spirits to trace Bira’s journey from startup stardom to financial freefall. Together, they unpack founder and CEO Ankur Jain’s bold vision, the early buzz that fooled investors, and the missteps: overexpansion, regulatory blunders, and reckless spending that led to its downfall.

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Fizz, Froth and Fail: Inside Bira 91’s Meltdown

The Morning Brief

Fizz, Froth and Fail: Inside Bira 91’s Meltdown