Wadi Dawkah - Renaud Salmon & Jérôme Epinette

The creative collaboration between Amouage Chief Creative Director Renaud Salmon and perfumer Jérôme Epinette centers on the development of "Love Hibiscus," a fragrance designed to evoke joy and vibrancy. This partnership relies on an organic, non-traditional process where Salmon provides a conceptual context rather than a rigid brief, allowing Epinette to experiment with texture and color. The scent integrates a bright, floral-gourmand profile with a woody, frankincense backbone, challenging the common perception of frankincense as solely dark or smoky. By utilizing hibiscus as a central motif—inspired by the flower's prevalence in Muscat—the creators bridge approachable, modern perfumery with the deep, complex heritage of Omani incense. This synergy highlights the importance of mutual artistic alignment and the value of physical, sensory exploration in crafting emotionally resonant fragrances that transcend simple ingredient lists.