Customer Ignite Talk: Antonio Bravo Acin (Global Head of AI Transformation, BBVA) & OpenAI

BBVA integrates artificial intelligence across its entire value chain by deploying a top-down, bank-wide strategy centered on six specialized "robots" that support core functions like retail banking, risk analysis, and software development. Antonio Bravo Acin, Chief Data and AI Officer at BBVA, highlights the necessity of moving beyond isolated tech projects to create an enterprise operating layer. The bank successfully scaled this vision by providing 120,000 employees with ChatGPT Enterprise licenses and utilizing executive adoption dashboards to foster accountability and peer-driven engagement. By combining this structural approach with iterative "aha moments" and a strategic partnership with OpenAI, the organization accelerates productivity and automates complex back-office processes. This transformation relies on multidisciplinary teams and rigorous change management to ensure employees embrace AI tools, ultimately shifting the bank toward a more industrialized, agent-driven operational model.