Emotional Fragrance Design With Scott Moroschan

Emotional fragrance design prioritizes the psychological impact of scent, aiming to fulfill consumer desires and emotional needs rather than focusing solely on traditional fragrance families or technical performance. Professional perfumer Scott Moroschan advocates for this approach, emphasizing that products should help consumers become better versions of themselves. His creative methodology, the "Creative Life Framework," encourages artists to "play out loud" by sharing work-in-progress, such as his current public writing of the book *More Than a Nice Scent*. By adopting a minimalist approach to formulation—often limiting palettes to around 30 to 40 materials—perfumers can achieve greater clarity and harmony. While AI serves as a useful tool for efficiency, human intuition remains essential for creating authentic, emotionally resonant fragrances that transcend the industry's tendency toward repetitive, trend-driven product development.