This week on the show Karen is taking a look at the science and psychology of scent and how we can use it to shift our state. One of the most overlooked elements of perfumery is the physiological properties of scents and how they can link to our memories to create wellbeing. In this fascinating episode Karen will explore the history and science behind this theory and give you some handy tools to use so that you can unlock the psychology of scent.

KEY TAKEAWAYS

The psychology of scent is a key aspect in the perfume industry. It is a major component that is considered when creating scents for certain environments to invoke a response from consumers.
Karen talks about how scent is used in sales and marketing and how the makers create certain scents that evoke feelings the customer expects from that product.
Karen discusses how scent has been used for hundreds of years to create an emotional state and how you can use the same techniques today through meditation.
Karen shares the details on various studies around the psychology of scent including a test done in the 90’s where an office increased productivity by pumping a lemon scent through the air con.

BEST MOMENTS

“Scent is one of the most powerful tools to bypass our cognitive thought process and link us straight to our memories.”

“A perfumer's job is not just about making a nice smell. It’s about linking scent with a marketing narrative and a customer's behavior.”

“No matter how good the product is, if the scent doesn’t add up in our brains it will devalue the perception of the product's performance.”

VALUABLE RESOURCES

Referenced studies:

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2493463/

https://www.sciencedaily.com/releases/2008/05/080520110415.htm

https://academic.oup.com/chemse/article/30/suppl_1/i250/270391

Other Mentions:

https://www.karengilbert.co.uk/the-scent-shift

https://www.karengilbert.co.uk/make-solid-perfume-recipe

https://www.karengilbert.co.uk/solid-scents-for-wellbeing-masterclass

Getting Started Guide: https://www.karengilbert.co.uk/podcast-getting-started-guide

Artisan Perfumery Mastermind: https://karengilbert.info/artisan-perfumery-mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

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Aromatic Alchemy: Harnessing Scent's Power to Transform Mind and Mood

The Perfume Making Podcast

Aromatic Alchemy: Harnessing Scent's Power to Transform Mind and Mood