Karen recently received an email from a listener that posed an interesting question…”Should I keep my business doing what is already working or should I branch out and try something new?” Stepping into a new world can be daunting and can leave you second guessing if you’ve made the right choice, however, there is a way to do this and minimise your risk. This week, Karen is here to explain how you can expand your business into new and exciting avenues without losing what you have built and how you can grow your brand with confidence.

KEY TAKEAWAYS

Before you start introducing new ways of working, or even new product lines, take a long hard look at what you’re already doing. As Karen explains, if it’s working, there’s a reason for that, so look at how you can leverage that to support other parts of the business.
What are the best products to get started with when thinking about expansion? Karen details some of the easiest products to develop and gives you a warning about the ones to avoid.
Karen breaks down the principle of the ‘soft launch’ and how it can help you to test new products without the excessive time and expense of a full launch.
The fear of fear itself is often the very thing that holds us back from getting where we want to go. Karen discusses what that fear might actually be about and how to overcome it.

BEST MOMENTS

“There’s a lot of power in stability and it’s the smartest place to grow from.”

“Ultimately you want to gain the skills to design scents that truly represent your brand.”

“The biggest thing that can stop us getting where we want to go is fear.”

VALUABLE RESOURCES

Getting Started Guide

Artisan Perfumery Mastermind

ABOUT THE HOST

Fragrance expert, author, teacher and speaker; Karen Gilbert runs courses in the UK and online which demystify the secretive world of perfumery in a fun and interactive way.

Karen has inspired thousands of students to explore their olfactory sense and create their own personalised fragrances.

With extensive product development experience in both the commercial perfumery and the organic skincare industry, Karen is able to offer a unique insight into creating natural and mixed media fragrances for fine fragrance, room scents and skincare/bodycare products using commercial perfumery techniques.

Karen is also a certified meditation teacher and has a passion for helping people to create daily rituals that integrate scent with other modalities to shift state and increase your sense of wellbeing.

CONTACT DETAILS

Next Steps - How You Can Grow Your Brand with Confidence

The Perfume Making Podcast

Next Steps - How You Can Grow Your Brand with Confidence