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21 Jul 2026
54m

How Lyn Alden Will Take on Bitcoin DATs and Private Equity With Orange Juice

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Unchained

Orange Juice, a newly launched permanent capital holding company, acquires and operates cash-flowing, AI-resistant businesses while maintaining a Bitcoin treasury. By prioritizing mature companies over venture-backed startups, the firm generates durable cash flows that serve as a foundation for long-term Bitcoin accumulation. This strategy provides an alternative to traditional private equity, which often relies on aggressive cost-cutting and short-term exit mandates. Co-founder Lyn Alden explains that this hybrid model enables counter-cyclical capital allocation, allowing the firm to pivot between business acquisitions and Bitcoin purchases based on prevailing market conditions. The discussion further addresses the complexities of corporate Bitcoin treasury management, the necessity of maintaining dollar reserves, and the long-term technical challenges facing the Bitcoin network, including potential quantum threats and the ongoing debate regarding the inclusion of non-monetary data on the blockchain.

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