What if AI could understand the physical world as well as it understands text?

In this episode of The Liftoff, Keith sits down with Paul Powers, CEO & Co-Founder of Physna, to explore why the next wave of AI won't just generate content—it will understand objects, manufacturing, engineering, and supply chains.

Paul explains how Physna's "Physical DNA" technology enables AI to understand 3D objects, helping companies dramatically improve product design, procurement, robotics, digital twins, and manufacturing intelligence. The conversation also covers reshoring manufacturing, AI infrastructure, startup timing, and why physical AI could become one of the biggest technology shifts of the decade.

In this episode:

What Physical AI actually means
How Physna teaches computers to understand 3D objects
Why AI struggles with the physical world today
Saving manufacturers hundreds of millions of dollars
Digital twins, robotics & engineering AI
The future of manufacturing and reshoring
AI, 3D printing & security challenges
Startup lessons from building deep-tech companies
Why timing matters more than most founders realize

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LinkedIn: https://www.linkedin.com/in/triphawkins/

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How Physical AI Will Transform Manufacturing | Paul Powers, CEO of Physna | The Liftoff

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How Physical AI Will Transform Manufacturing | Paul Powers, CEO of Physna | The Liftoff