Watch a preview of our exclusive interview with David A Steinberg, Co-Founder and CEO of Zeta Global (NYSE: ZETA)

Zeta Global has been built like layers of dreams - just like #Inception - with each chapter requiring the company to reinvent itself.

We started in 2017, at the #pivotal board meeting where Zeta decided to transform from a customer lifecycle platform into an AI-native company, sunsetting its previous platform and redefining the future of marketing innovation.

Fast forward to 2026, we explored another major #evolution - the biggest pivot in the company’s history - with the launch of #Athena, an AI voice-enabled conversational super agent that moves beyond keyboards and platform navigation toward managing outcomes.

We also unpacked Zeta’s M&A #strategy: after completing 19 acquisitions in 19 years, what does their post-merger integration (#PMI) playbook look like?

And Lastly, in a marketing world dominated by Customer Acquisition Cost (CAC), but what's about #Agent Driven Acquisition Costs?

And can you guess David’s favorite #movie? 🚀🪐⏳

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🔗Our Website: https://lnkd.in/dtSMCHXa

Interviewer: Yossi Garmazi

#ai #tech #gtm #marketing #Merph John Sculley

Chapters:

00:00 The AI Pivot

00:36 Intro

01:07 Tokenmaxxing

04:10 2017- The Big Pivot

09:56 The Innovator Dilemma

11:15 NYSE IPO: Who is AL?

13:31 Athena

15:43 AI Professions Change

17:41 M&A Playbook: 19 Acquisitions in 19 Years

21:04 Agent Acquisition Cost?

23:22 Proprietary Data in Zeta

27:11 Open Source

29:01 Token Price

31:22 Having John Sculley as Co-Founder

33:27 Misconceptions About AI

36:22 Advice for Builders

37:45 Reading Habits

39:19 Mentorship

40:56 Hobbies

42:16 Knicks

44:31 Coffee Question

45:09 Favorite Movie

46:25 Inception: Was It a Dream?

Zeta Global CEO: We Rebuilt Everything | Apex Series

Boardroom Club

Zeta Global CEO: We Rebuilt Everything | Apex Series