Irena Cronin has been studying XR since 2016 — first as Robert Scoble's co-author, now as CEO of Infinite Retina, consulting for clients from IKEA's labs division to a major law firm tracking the industry. She joins Charlie, Ted, and Rony for a blunt assessment of how the biggest companies in tech actually operate.

The centerpiece is Rony's question: Meta has spent roughly $120 billion on Reality Labs since acquiring Oculus. Where did it all go? Irena's answer is unsparing — complete mismanagement, no follow-up, and a lack of imagination that money can't fix. Apple gets a different diagnosis. Irena tracked the Vision Pro through hundreds of iterations since 2019 and predicted exactly how it would land. Her real news: it isn't dead. People inside Apple are still working on it intensely while the glasses project ramps up. The news segment covers OpenAI's Apple IP scandal and whether the Valley now operates in a post-IP world.

Key Moments:

[00:01:30] OpenAI caught in Apple's cookie jar — IP theft accusations on the eve of the IPO

[00:05:00] Sherlocking and the post-IP world — how big companies strip-mine startups through fake M&A talks

[00:12:00] AI regulation — Hassabis, Altman, and Amodei; Rony's case for why the public gets Cessnas, not F-47s

[00:18:45] Irena joins — Infinite Retina, IKEA, and why physical AI is just spatial computing renamed

[00:24:30] Why isn't anyone afraid of Google? — fifteen years of planetary data and no strategy to use it

[00:33:30] Where did Meta's $120 billion go? — "complete mismanagement" and a failure of imagination

[00:38:00] The Vision Pro isn't dead — Apple is still working on it intensely as the glasses ramp up

[00:41:45] Why is XR so obscenely hard? — the industry chased consumers before enterprise

[00:44:30] The display is everything — why smart glasses "go bonkers" the moment AR hits the lens

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Meta's Problem Isn't Money. It's Imagination. ft. Irena Cronin, CEO of Infinite Retina

The AI XR Podcast.

Meta's Problem Isn't Money. It's Imagination. ft. Irena Cronin, CEO of Infinite Retina