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An ecommerce marketing funnel shows how traffic moves through awareness, conversion, retention, and repeat sales. This video covers DTC marketing strategy, Meta ads, Google ads, UGC, affiliate marketing, email, and SMS. It shows how brands can reduce website drop-off, improve store conversion, and turn more visitors into customers.

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#EcommerceMarketing #EcommerceSales #DTCMarketing

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Timestamps
00:00 - Why Ecommerce Customers Leave Before Checkout
00:49 - Amazon Ads vs. Ecommerce Marketing Channels
01:43 - How the Ecommerce Marketing Funnel Works
02:10 - Building Awareness With Paid and Organic Traffic
02:41 - Moving Shoppers From Awareness to Consideration
03:10 - Using UGC and Affiliate Marketing for Sales
03:44 - Turning Website Visitors Into Paying Customers
04:29 - How Email and SMS Create Repeat Buyers
05:44 - How Customer Advocacy Drives Referral Sales
07:20 - Where New Ecommerce Brands Should Start
08:11 - Building Ads for Consideration and Conversion
09:36 - Finding Competitor Ads in Meta Ad Library
11:13 - Why Landing Pages Convert Better Than Homepages
12:57 - Testing Short and Long Ecommerce Ad Formats
14:28 - Landing Page Clicks and Ecommerce Conversion
15:56 - Choosing Text, Image, and Video Ads
16:56 - Finding Competitor Keywords for Google Ads
17:50 - Amazon ICAP Funnel vs. Ecommerce Funnel
19:03 - How Customer Advocacy Restarts the Funnel

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TikTok Shop & Meta Affiliates: The Future of Ecom Advertising