S5 E8 - TV’s Top Advertising Strategies Revealed, with Juhi Pikale (Fabletics) and Austin Santino (Tatari)

This podcast episode features a discussion about TV advertising, with insights from Juhi Pikale (VP of Performance Marketing at Fabletics) and Austin Santino (from Tatari, a TV advertising technology company). The hosts and guests explore various aspects of TV advertising, including when it makes sense for brands to test TV, the different types of TV inventory (linear vs. streaming/connected TV), the costs associated with TV ad production and placement, targeting strategies, and how to measure the effectiveness of TV campaigns. They also discuss the decreasing barrier to entry for TV advertising, the role of upfronts, and the impact of TV advertising on other marketing channels.