How to Use AI to Make Money, Grow Your Business, and Be More Productive | Geoff Woods

AI serves as a powerful strategic thought partner when users shift from simple prompting to a collaborative, iterative process. The CRIT framework—Context, Role, Interview, Task—enables individuals to extract deeper, non-obvious insights by forcing the AI to ask clarifying questions before generating solutions. High-impact results depend on identifying the 20% of tasks that drive 80% of business value, rather than using AI for low-level administrative work. Maintaining human agency is essential; users must treat AI outputs as initial drafts, applying critical judgment and iterative feedback to refine outcomes. By simulating expert personas or "AI boards," leaders can stress-test strategies and anticipate challenges, such as the CEO who successfully navigated a hostile board or the manufacturing executive who restructured debt. AI enhances human creativity and strategic thinking when treated as a conductor’s tool rather than a replacement for human intellect.