This week on How I AI, I’m joined by Kyle Binder, the founder of PetLovers, an international e-commerce brand in the pet hair removal niche that now brings in $10 million a year in revenue.

Kyle started with just $2,000 and a student grant. What began as a simple lint roller listing on Amazon has grown into a lean, data-driven business operating in multiple countries. Kyle gives us a behind-the-scenes look at how he's using AI to run and scale his operations more efficiently than ever.

We talk about the early days of selling on Amazon, what it took to build a proprietary AI system called PetLovers Cortex, and how he’s integrating tools like ClickUp, Odoo, and the Amazon Seller API into a custom, context-aware automation engine. If you’re building an e-commerce brand or looking to apply AI to real operational challenges, this episode is packed with inspiration and insight.

🔥 Topics We Cover:

The journey from $2K startup to $10M+ Amazon brand
How Kyle uses AI to manage inventory, analytics, and team workflows
What PetLovers Cortex is and why he built it in-house
Why AI isn’t an instant fix, and the value of slowing down to build sustainable systems
The surprising way ChatGPT became his go-to business advisor
Tools and tech stack every e-commerce founder should know

🛠️ AI Tools and Workflow Kyle Mentions:

ChatGPT – for strategy, naming, writing, and business consulting
PetLovers Cortex – a custom-built AI system powered by LLMs
ClickUp – project management and task automation
Amazon Seller SP-API – for real-time sales, inventory, and advertising data
Odoo – ERP for operations and inventory tracking
Upwork – for hiring developers and AI engineers
Other ERP systems mentioned: NetSuite, Brightpearl, ScoopCoupon, Freee

📲 Connect with Kyle Binder and PetLovers

Instagram (personal): kyle_binder
PetLovers website: www.petlovers.com
Amazon shop: PetLovers on Amazon
Instagram (brand): petlovers

🎧 If you enjoyed this episode, please leave a review and share it with a friend building in the AI or e-commerce space.

Want to be featured?
Have a compelling AI use case or experimental workflow? Apply to be a guest at howiaipodcast.com.

For listeners ready to dive deeper into AI, The Collective offers a 7-Day Free Trial that includes the AI Mastery Challenge, a vault of advanced trainings, and recordings from past webinars.

Ready to cut through the AI overwhelm?

Explore all my resources in one place → https://stan.store/BRXSTUDIO
Free AI Guide • 45-Minute AI Audit • AI Community • Custom GPT

More About Brooke:

Website: brookex.com

LinkedIn: Brooke Gramer

More About the Podcast:

Instagram: howiai.podcast

Website: howiaipodcast.com

"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

How an E-Commerce Founder Uses AI to Scale to $10M on Amazon

The AI Movement with Brooke

How an E-Commerce Founder Uses AI to Scale to $10M on Amazon