I sit with Jagger Waters, a multidisciplinary AI creator, writer, and producer, to talk about what’s changing in video right now and what it actually looks like to use AI in a real creative workflow.

Jagger shares how she thinks about AI as a creative collaborator, not a shortcut, and how creators can prototype “high-budget” ideas fast, test concepts, and build worlds that used to require an entire studio pipeline. We also get into the creative mindset shift, why learning in public matters, and what’s coming next for AI-driven storytelling.

🔥 Topics We Cover:

What it means to be an AI creator as a writer and producer (not just “a tool user”)
How to prototype cinematic ideas fast without losing your creative point of view
Why node-based systems are becoming a superpower for creators
The creative partner ecosystem and how creators are getting supported by platforms
AI video as the new production pipeline: ideation, assets, edit, voice, sound
What Jagger’s seeing in creator education right now and what people struggle with most
A quick SXSW pulse and what she’s bringing to the CapCut Creator Panel

Tools & Concepts Mentioned in This Episode:

AI Image + Video

Midjourney
Seedance 2.0 (Video Generator): ByteDance tool for cinematic, multi-shot storytelling with audio, and the ability to upload multiple assets for more control
Seedream (Image/Video): high-res generative images and video inside ByteDance’s broader “Seed” ecosystem
Nano Banana (Image Generator): image-to-image/text-to-image tool known for strong character consistency across different scenes

Creator Programs + Education

Creative Partner Program (CPP) 2.0
College of Influence (G&B)

Workflow + Production Systems

Node-based systems
ComfyUI
Spaces

Design Assets + Editing

Freepik, CapCut

Audio + Voice

Epidemic Sound, ElevenLabs

Connect with Jagger

LinkedIn https://www.linkedin.com/in/jaggerwaters/
Instagram https://www.instagram.com/glamorousreptile/

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"How I AI" is a concept and podcast series created and produced by Brooke Gramer of EmpowerFlow Strategies LLC. All rights reserved.

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