Gyve Safavi spent years building brands inside some of the world’s biggest companies before convincing himself he had missed his opportunity to become an entrepreneur.

Then everything changed.

This episode is not simply about building a toothbrush company.

It is about leaving corporate, overcoming self-doubt, starting later than planned and finally backing yourself.

In this conversation, we discuss:

Being told he was overpaid and overqualified.

Thinking his opportunity had passed.

Leaving corporate.

Building SURI.

Validating the idea through pre-sales.

Selling 5,000 brushes in weeks.

Scaling from 15 to 35 people.

Why sustainability should never mean compromise.

Why it is never too late to build something meaningful.

This episode is powered by Molten Ventures, a leading European venture capital firm backing ambitious founders from seed through growth.

Find out more at moltenventures.com

Join us at the Festival of Entrepreneurs, 3 and 4 November at the NEC Birmingham.

festivalofentrepreneurs.co.uk

I Thought My Time Had Gone... Then We Built One of the UK’s Fastest-Growing Brands

Screw It Just DO It with Alex Chisnall

I Thought My Time Had Gone... Then We Built One of the UK’s Fastest-Growing Brands