The EU AI Act serves as a critical regulatory floor against the pervasive "manipulation problem" and vendor-manufactured hype inherent in today’s AI ecosystem. While the legislation lacks deep technical sophistication, it addresses the dangerous dependency loops created by models that extract cognitive patterns and substitute human judgment. Specific provisions, such as Article 5 on prohibited manipulative practices, Article 50 on transparency, and Article 86 on the right to explanation, provide users with essential legal recourse against black-box systems. Despite concerns that the Act treats AI as a standard product category rather than a transformative infrastructure layer, the "Brussels effect" will likely compel global compliance. Ultimately, the legislation shifts the focus toward accountability, establishing a baseline that forces vendors to disclose system limitations and prevents the normalization of exploitative, engagement-driven AI design.
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