The resilience and viability of print media persist through a "print-plus" business model that prioritizes quality, physical presence, and niche content over mass-market scale. Unlike legacy publishers that treat print as a secondary concern, *Monocle* maintains a thriving print business, including magazines, books, and special editions, which serves as a powerful branding tool for corporate and governmental partners. The magazine's success stems from a commitment to editorial independence, a "family business" structure that avoids the pressures of private equity, and a focus on creating an intimate, long-term relationship with readers. Founder Tyler Brûlé emphasizes that journalism remains the core mission, driving the brand's global expansion and its rejection of digital-first trends in favor of tangible, high-quality media products that offer a distinct, pragmatic perspective in an increasingly commoditized digital landscape.
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