ONCE UPON A TIME IN THE WEST

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Where do magazine designers go after all the magazines are gone? That’s a question we’ve often pondered in recent years.

Well, if you’ve been paying close attention, you’d probably guess, as it turns out, a lot of them go to Cupertino. And much of this migration can be traced to 2014, when today’s guest, AIGA Medalist and Emmy award-winning creative director Arem Duplessis, left his storied job at The New York Times Magazine to go to work at Apple.

You might be asking yourself, "Why would one of America’s most high-profile magazine designers leave a coveted job at an iconic publication—one that brought him global recognition, countless awards, and deep creative satisfaction—for a famously secretive company known, well, for locking away its talent in a vault of non-disclosure agreements?"

But the better question might be, "Why wouldn’t he?"

Duplessis is arguably one of the most influential creative directors of his time. His ten years of covers for The New York Times Magazine shaped its vision and identity. As creative director at GQ, he helped create the now-ubiquitous Gotham family of fonts. And he’s blazed the trail for print designers in search of digital futures.

While the departure of big-name magazine designers like Rem to Silicon Valley may strike fear in some, it reaffirms what many of us have long known: Despite years of slumping newsstand sales and magazine closures, the all-purpose skills of elite creative directors are still very much in demand.

As former ESPN creative director Neil Jamieson says, “Why wouldn’t Apple be hiring magazine designers? No category of designer is more multifaceted. Beyond the fundamentals, they do branding, packaging, identity, storytelling. They have experience on set, with video, social, and short-form storytelling.”

There’s no question there’s a dire need in the corporate field for these kinds of skills. The question that remains unanswered, so far, is: Can that kind of digital work ever deliver the same creative fulfillment that magazines do?

We talked to Duplessis about learning to scuba dive in his Dad’s Virginia quarry, the modeling career that wasn’t, cutting his teeth at the controversial hip-hop magazine, Blaze, adapting to life on the West Coast, and what he’s planning for life after work.

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Best of PID: Arem Duplessis (Designer: Apple, The New York Times Magazine, GQ, more)

Magazeum

Best of PID: Arem Duplessis (Designer: Apple, The New York Times Magazine, GQ, more)