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We sit down with Derek from Crime Weekly to unpack how a former detective and a powerhouse researcher build long-form true crime stories that viewers actually finish. We talk growth, trust, and monetization without losing sight of victims, accuracy, and the real mental weight of covering tragedy.
• how Crime Weekly structures multi-part deep dives and why long videos work in true crime
• Derek’s path from law enforcement to TV to building a YouTube-first brand
• choosing a co-host and why chemistry beats a perfect pitch
• why evergreen back catalog videos can surge years later
• what a mostly female audience expects and how Derek frames advice for safety and clarity
• handling know-it-all comments, correcting mistakes, and protecting a healthy community
• why memberships work, what ad-free really means, and the cost of running three uploads
• avoiding burnout with bulk recording, time off, and firm boundaries
• YouTube versus broadcast TV, red tape, lawyers, and creative control
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