My guests this week are husband and wife duo, Matt Hranek (WM Brown Project) and Yolanda Edwards (Yolo Journal).

Matt and Yolanda share how to launch successful print magazines by building community, paying for the first issue with the insurance money from a totaled land rover, and why they love telling stories together.

NOTES

(01:36) Conde Nast Traveler

(01:58) A Man and His Watch by Matt Hranek

(02:18) Pilar Guzmán

(04:38) Cartier

(08:14) Martha Stewart // Cookie Magazine

(34:55) Harry’s New York Bar

(35:23) The Rake

(37:45) The Armory // Drake’s // J. Mueser

(38:33) Wieden + Kennedy

(43:24) WM Brown Project and Yolo Journal (Instagrams)

(50:05) Ralph Lauren

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115 - Matt Hranek and Yolanda Edwards make lemons into lemonade

Blamo!

115 - Matt Hranek and Yolanda Edwards make lemons into lemonade