17:I[66739,["/_next/static/chunks/0.3dg.jzl0xwf.js?dpl=dpl_ADavNnop8X1LgnurSAwpmKs3ySqi","/_next/static/chunks/05hx6kuf6-oy4.js?dpl=dpl_ADavNnop8X1LgnurSAwpmKs3ySqi","/_next/static/chunks/0e~mn1op2jzz5.js?dpl=dpl_ADavNnop8X1LgnurSAwpmKs3ySqi","/_next/static/chunks/0juapqyy99ga..js?dpl=dpl_ADavNnop8X1LgnurSAwpmKs3ySqi","/_next/static/chunks/09-r7sdqv1jf4.js?dpl=dpl_ADavNnop8X1LgnurSAwpmKs3ySqi","/_next/static/chunks/06dn~uer6.43l.js?dpl=dpl_ADavNnop8X1LgnurSAwpmKs3ySqi"],"default"] 19:I[38632,["/_next/static/chunks/0qqtp3r0h7kah.js?dpl=dpl_ADavNnop8X1LgnurSAwpmKs3ySqi","/_next/static/chunks/0iukvycbd42rl.js?dpl=dpl_ADavNnop8X1LgnurSAwpmKs3ySqi"],"IconMark"] 18:T50f,

My guest this week is Joachim Baan.

He’s the creative director for Atelier Munro, a partner in the legendary denim store Tenue de Nimes, the founder of Another Something, and a designer.

From the digital experience to the physical experience of your favorite brands, Joachim has been behind the scenes helping create the things we all obsess over.

Joachim and I discuss building a brand, his design philosophy, why you shouldn’t focus on the data, the collaboration effect with brands, Atelier Munro, and working for passion vs. the paycheck.

Links -

Atelier Munro

Joachim Baan

Another Something

Together And - Substack

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Joachim Baan and the "New Combination"

Blamo!

Joachim Baan and the "New Combination"