Adopting the product operating model at Priceline

Priceline’s transition to a product operating model centers on aligning organizational structure with developer experience to eliminate functional silos and improve delivery speed. By moving from a project-based approach to autonomous, product-aligned teams, the organization empowers engineers to identify and resolve bottlenecks through data-driven insights. CTO Sejal Amin and Senior Director of Engineering Pedro Gutierrez emphasize that developer experience metrics serve as a vital feedback loop, transforming perceived slowness into actionable improvements. Achieving 100% survey participation required consistent messaging that frames productivity as a team sport rather than a tool for individual judgment. This cultural shift, supported by coaching and leadership alignment, provides the necessary visibility to manage the impact of new technologies like AI, ensuring that increased code production does not simply shift bottlenecks but drives sustainable, long-term performance across the entire product development lifecycle.