Business development director and Raleigh commercial real estate enthusiast Jed Byrne joined me on Ditching Hourly to walk through the entire process of self-publishing his first book, Start Small Selling, from idea validation to Kickstarter funding to final production.

We cover testing your book idea with real money, writing a first draft in 35 days, running a Kickstarter campaign to fund professional editing, finding and working with developmental editors, designing a book cover on a budget, and publishing through KDP and Lulu.

Chapters

(00:00) - Who Is Jed Byrne?
(03:19) - The Hyper-Local Newsletter
(07:59) - Why Write a Book?
(11:41) - Testing the Idea
(14:05) - The Writing Process
(21:56) - The Kickstarter
(31:04) - Building the Editing Team
(36:23) - The Timeline
(45:49) - Working with a Developmental Editor
(52:40) - Designing the Cover
(57:26) - Publishing with KDP and Lulu
(01:00:00) - Start Small, Start Now

Guest Bio

Jed Byrne is a business development director at Barnhill Building Group, a North Carolina-based general contracting firm. Outside his day job, he runs Oak City CRE, a platform focused on Raleigh commercial real estate that includes a weekly Substack newsletter, a podcast, consulting, and his first book, Start Small Selling. You can reach Jed at books@oakcitycre.com.

Resources Mentioned In This Episode

People

Jed Byrne
Jed Byrne on LinkedIn
Jonathan Stark
Tim Ferriss
Seth Godin
Noah Kagan
Rob Fitzpatrick
Tucker Max
Pat Flynn
Chandler Bolt
Tim Grahl
Rochelle Moulton
Corey Quinn
Mike Michalowicz
Derek Sivers
Daniel Pink

Jed / Raleigh / AEC

Books / Book-Building Resources

Publishing / Production / Selling Platforms

Podcast / Episode References

Mike Michalowicz on The Business of Authority

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Jed Byrne - Self-Publishing Your First Book

Ditching Hourly

Jed Byrne - Self-Publishing Your First Book