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This is our full conversation with Ben Thompson.

We discuss why Microsoft's Xbox strategy failed, why he thinks GTA 6 should cost $200, how console wars shaped the modern gaming industry, what went wrong with Xbox Game Pass, why AI is reshaping competition across tech, the future of Microsoft's gaming business, and why regulators often block mergers at exactly the wrong time.

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Ben Thompson Explains the XBOX Disaster

TBPN

Ben Thompson Explains the XBOX Disaster