How Brands Can Break Through in the Age of AI with Kelly Cheng, CMO at Goldcast | Ep 431

Growth marketing hinges on a persistent growth mindset and agile experimentation, extending brand influence throughout the entire customer journey rather than focusing solely on top-funnel awareness. In an era saturated with AI-generated content, authentic video—particularly repurposed from live events—serves as a vital tool for building trust and scaling engagement. Because buyer shortlists are shrinking, brands must prioritize mindshare over mere intent signals to remain relevant. While AI tools significantly enhance production efficiency, they cannot replace human taste or strategic oversight. Consequently, marketing teams should adopt a "crawl, walk, run" approach to AI, ensuring that human expertise remains in the loop to coach agents and maintain quality. Ultimately, marketing departments must align their goals with pipeline and revenue generation to eliminate inter-departmental friction and demonstrate tangible business impact.