The episode begins with Henrik sharing a story about architect Bjarke Ingels questioning whether an AI-assisted manifesto was worth reading, sparking a discussion about effort, authorship, and accountability in the age of AI-generated work. Geoff argues that AI should act as a thought partner, while humans remain responsible for judgment and ownership.

The conversation then turns to leadership. Geoff explains why many organizations confuse access with adoption, why strategy should come before technology, and how he's using AI to redesign executive strategy sessions. Along the way, Henrik and Jeremy explore examples ranging from BarkBox's breed-level strategy to using AI to redesign individual roles around where people create the most value.

Key Takeaways:

Leaders need to use AI themselves
Using AI personally is what qualifies leaders to shape strategy and lead others from practice rather than theory.
Use AI to improve your thinking
The biggest opportunity isn't automating work. It's using AI to think better, solve better problems, and imagine new possibilities.
Start with problems, not use cases
Begin with the biggest challenges facing the business, then use AI to rethink how to solve them.
AI still needs human judgment
AI can generate ideas, but people are still responsible for reviewing the output and standing behind it.
Focus AI on your highest-value work
Use AI to amplify the small set of activities where your human strengths create the greatest impact.

The AI-Driven Leader: aileadership.com
Geoff's LinkedIn: linkedin/geoff-woods

00:00 Are You Qualified to Lead on AI?
00:35 Meet Geoff Woods
00:54 The AI Slop Dilemma
05:48 Putting Your Stamp of Approval
09:19 What Changed in 18 Months
12:13 Access Isn't Adoption
15:50 Why Leaders Can't Delegate AI
20:09 Strategy Before Use Cases
22:02 BarkBox's AI Strategy
26:23 Reinventing Strategy with AI
33:11 Compressing Months into Hours
37:22 Human Skills as Superpowers
42:46 The Debrief

📜 Read the transcript for this episode:

For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:

Henrik: https://www.linkedin.com/in/werdelin
Jeremy: https://www.linkedin.com/in/jeremyutley

Show edited by Emma Cecilie Jensen.

Are You Qualified to Challenge Your Team on AI? - with Geoff Woods, Author of The AI-Driven Leader

Beyond The Prompt - How to use AI in your company

Are You Qualified to Challenge Your Team on AI? - with Geoff Woods, Author of The AI-Driven Leader