Google search is changing. AI is changing how homeowners find contractors. And the marketing strategies that worked just two years ago aren't enough anymore.

In this episode of Owned and Operated, John Wilson sits down with Service Scalers CEO Sam Preston to break down what's actually working in HVAC marketing in 2026. From AI search and Google Business Profile optimization to Meta, Reddit, Yelp, and content marketing, they discuss where home service companies should be investing and where they're wasting money.

They also dive into rising lead costs, why many HVAC companies are struggling this year, and the marketing playbook operators should follow to stay ahead as search continues to evolve.

Whether you're trying to generate more calls today or prepare your business for the next wave of AI-driven search, this episode is packed with practical strategies you can implement immediately.

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In This Episode:

• Why Google and AI search are changing home service marketing
• The biggest marketing opportunities heading into 2026
• Why Google Business Profile is still the highest ROI channel
• How AI is reshaping SEO and content strategy
• Why Meta and social content are becoming more valuable than ever
• The growing importance of Yelp, Reddit, and other high-authority platforms
• The marketing metrics every contractor should track weekly
• The biggest mistakes HVAC companies are making today
• How to prepare your business for the future of AI-powered search

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🔗 CONNECT

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John Wilson → https://www.linkedin.com/in/johnbwilson1/
Sam Preston → https://www.linkedin.com/in/sampreston/ (update if needed)
Owned and Operated → https://www.ownedandoperated.com

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💰 SPONSORS

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Comfort Connect

Turn one installation into years of repeat business with Comfort Connect. Give homeowners flexible payment options, stay connected after the job, and create new recurring revenue opportunities. Learn more: https://bit.ly/4wGXqSX

Yelp

Looking for more qualified leads beyond Google? See how contractors are using Yelp to reach homeowners who are ready to book and diversify their lead generation. Learn more: https://business.yelp.com/campaign/ownedandoperated/

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.

The Ultimate HVAC Marketing Guide for 2026

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast

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