Jim Cregan was a labourer. He was hosting festival stages dressed as a mermaid. He had no idea what he was doing or where he was going.

Then he went to Australia, walked into a petrol station hungover, and found a ready-to-drink iced coffee.

That was the moment.

In this Founder Classic episode of Screw It Just DO It, Jim tells the complete story of how a single product in a petrol station in Australia changed everything. From writing a delusional email to Farmers Union from his hotmail account, to returning to the UK with Suze and launching Jimmy’s Iced Coffee, to the moment he nearly crashed his car watching a stranger choose Jimmy’s off a supermarket shelf.

This is the real SIJDI moment. Not a strategy, not a business plan. Just a feeling that grabbed him by the horns and would not let go.

Key Takeaways

• How a hangover in Australia became the seed of a £10M+ business

• Why Jim and Suze started without a plan and built it anyway

• What kept them going when nothing was working

• The power of seeing someone choose your product over everyone else’s

🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.

🏟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham

👉 www.festivalofentrepreneurs.co.uk

🎧 Don’t miss a moment of entrepreneurial insight. Subscribe to Screw It Just DO It wherever you get your podcasts.

🎟️ Join us at the Festival of Entrepreneurs, November 3–4 at NEC Birmingham

👉 www.festivalofentrepreneurs.co.uk

The Moment Jim Cregan Decided to Start Jimmy’s Iced Coffee

Screw It Just DO It with Alex Chisnall

The Moment Jim Cregan Decided to Start Jimmy’s Iced Coffee