We launched Episode One; Interviewed Harry Morton from Lower Street

The debate between audio-first storytelling and video-centric content dominates the current podcasting landscape, as many creators feel pressured to adopt YouTube despite significant production costs and resource demands. Audio remains a powerful medium for deep engagement, offering superior attention metrics compared to video, provided creators focus on unique premises and clear differentiation. Rather than chasing viral trends, successful podcast strategies prioritize high-quality audio experiences and leverage open RSS standards to maintain control over content distribution. Harry Morton, CEO of Lower Street Media, emphasizes that ROI in podcasting should be measured by the cost per minute of attention rather than raw download numbers, highlighting that the depth of listener connection is the true value proposition. Brands can effectively utilize audio by operating like media companies, exploring narrative storytelling, and building networks that cross-pollinate audiences across multiple specialized shows.