Watch our exclusive interview with Archana Agrawal, President at Intercom (Fin).

Intercom has transformed its whole sales motion, shifting from selling seats to selling #outcomes.

We started by discussing how this change has reshaped the company's #GTM and customer success strategies, and why understanding #customers has become more critical than ever.

From there, we explored how #brand marketing is evolving now that AI interfaces are increasingly becoming the first touchpoint with customers-and the notion thereof of humans in the loop.

We also touched why Intercom is doubling down on a #SingleAgent framework instead of deploying multiple specialized AI agents.

Other interesting topics we covered include:

- The distinction between Product, Sales, and Support in the AI era

- Intercom's recent launches of Monitors and Custom Scorecards

And guess Archana's favorite #TV series? 🏞️💵 🛶

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Interviewer: Yossi Garmazi#ai #tech #agent #GTM #Sales ⁨@salesforce⁩ Chapters:00:00 Intercom New GTM00:32 Intro01:04 Outcome based pricing03:41 How was the GTM transition 04:20 Retention mode06:20 Customer success 08:45 Brand Market11:18 Agents vs Humans 12:50 Product sales and support 15:02 Product Road map16:55 Why this path (Fin franchise)18:59 Ai reshape the human in role20:45 How do ship the product 23:30 Competitive mode come from?26:14 Customer use case27:41 Advise for builders29:51 AI Native Company31:05 Mentors 32:01 Grab Coffee33:02 Alternative career33:52 Favorite TV Series

Intercom President: From New AI Roadmap to $3.6B Acquisition by Salesforce | Apex Series

Boardroom Club

Intercom President: From New AI Roadmap to $3.6B Acquisition by Salesforce | Apex Series