Josh Bandoch is the Head of Policy at the Illinois Policy Institute, TED Talk Speaker, and Author who joins to discuss his new book, How to Get What You Want!

Josh jumps right in by explaining the concept of his book and the neuroscience of persuasion! He shares insights on how the brain works as it relates to persuasion and gives tactical negotiation tips. Josh describes the process of writing his book and the impact that artificial intelligence and technology are having on communication. This show is full of golden nuggets to leverage on your next real estate negotiation and to help create more win-win situations in business!