In this episode we discussed the connection between physicians and the medtech industry in this ever evolving economy. Our guest, Brad Maruca, talked about his journey in the medical industry to strategy consulting with Deloitte. We discussed several topics including key trends in the interventional spine market, the most exciting technologies/interventions in the spine space, the importance of patient-centric designs, and much more.

Host, Patrick Buchanan, MD:

Dr. Buchanan is double board certified in Physical Medicine and Rehabilitation and Pain Medicine. His goal is to help his patients get their life back by managing their pain and focus on things they love and enjoy.

https://www.californiapaindoctors.com/patrick-buchanan-m-d/

https://www.instagram.com/patdbmd/?hl=en

Host, Timothy Deer, MD:

Dr. Deer is the president and CEO of the Spine and Nerve Centers of the Virginias. Dr. Deer has led a revolution in interventional spine and nerve care by teaching thousands of physicians an algorithmic approach to care including methods that are less invasive at a lower risk for complications.

https://centerforpainrelief.com/about/tim-deer-md/

https://twitter.com/doctdeer?lang=en

https://www.instagram.com/timdeer30a/?hl=en

Guest, Brad Maruca:

Brad is the managing director at Deloitte and former divisional Vice President at Abbott Neuromodulation. He specializes in MedTech, translating analytics into actionable plans for revenue growth. His approach integrates digitalization, behavioral science, and precision growth strategies to boost enterprise value. He is dedicated to improving global patient well-being by advising industry leaders on how to transform their business models to maximize market access.

https://www.linkedin.com/in/brad-maruca/

About ASPN:
ASPN was created to bring the top minds in the fields of pain and neuroscience together. ASPN has a mission to improve education, highlight scientific curiosity, establish best practice, and elevate each other in a quest to improve the field of pain and neuroscience. All initiatives of ASPN are dedicated to improving patient outcomes, education, research, and innovation.

ASPN's website and social links:

https://aspnpain.com

https://www.youtube.com/channel/UCixMNhEtOiRm1aQmDWtzxmg

https://www.instagram.com/aspn_painneuro/

https://www.facebook.com/PainNeuro

https://www.linkedin.com/in/aspn/

https://twitter.com/aspn_painneuro

Our sponsors:

Saluda Medical: Saluda is the first to directly measure the spinal cord's physiologic response to stimulation. A 10+ year journey since the first ECAP measurement to transform the science and practice of SCS using Evoked Compound Action Potentials (ECAPs) to pioneer smart neuromodulation therapy. The Evoke® System listens and responds to each patient's neural signature.

https://www.saludamedical.com/

Spinal Simplicity: Spinal Simplicity is a medical device company dedicated to creating simple, innovative procedure solutions for our physician partners to help improve their patient's pain and quality of life. A life where pain no longer defines the day. That's the future we fight for. Chronic pain steals independence, freedom, and joy. At Spinal Simplicity, we believe patients deserve more—lasting relief, restored mobility, and renewed hope.

https://spinalsimplicity.com/

The Evidence Economy: Winning Physician, Patient, and Payor Trust in Pain Management

Pain Unfiltered

The Evidence Economy: Winning Physician, Patient, and Payor Trust in Pain Management