In this Timeout, Dwyane and Bob are joined by Dorell Wright and Jaysson Pena to talk about ACE Members Only, the golf and lifestyle brand Dwyane and Dorell built from a shared love of the game. The group discusses how a friendship that spans more than 20 years evolved into a business, the vision behind creating an exclusive golf community, and experiences ranging from Masters week to the Ryder Cup-style Ace Cup at Pebble Beach.

They also dive into ACE’s partnerships with brands like Malbon and CAN, the importance of making golf more accessible, and how the Wade Family Foundation and Wright Legacy Foundation are helping introduce more young people to the sport. Along the way, Dwyane shares why golf has become such a meaningful part of his life and how the lessons it teaches extend far beyond the course.

Music Credit: Khari Mateen.

What We Discussed:

00:00 The Origin of ACE and the Importance of Giving Back
01:10 Introducing Jaysson Pena and the ACE Movement
02:53 Banter over Dorell’s Custom Vessel Golf Bag
04:15 Dwyane and Dorell’s Introduction to Golf
08:39 Describing the Mission of the ACE Brand
11:30 Merging Fashion and Lifestyle into Golf
18:29 A 20-Year Friendship Turned Business Partnership
27:00 Building the ACE Community and Leveraging VIP Access
36:12 Experiencing The Masters and the Evolution of Golf Culture
41:58 Partnering with Malbon
52:47 Pebble Beach, The Ace Cup, and Exclusive Membership
01:02:28 Integrating Aligned Brand Partners
01:05:00 Utilizing Foundations and Showing Up for the Youth
01:09:54 Advice to Youth: How Golf Mirrors Life
01:16:55 The ACE Members Only Elevator Pitch

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How Dwyane Wade & Dorell Wright Went From Miami Heat Teammates To Co-Founders

WY Network by Dwyane Wade

How Dwyane Wade & Dorell Wright Went From Miami Heat Teammates To Co-Founders