24 Jun 2026
50m

Loredana Crisan - Figma's big bets for the future of AI design

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AI serves as a powerful instrument for expanding creative imagination, yet the responsibility for infusing "soul" and human intuition into design remains firmly with the creator. As design evolves from crafting static screens to building complex, non-deterministic systems, professionals must cultivate technical range and embrace "evals" to ensure precision and quality. This transition requires a shift in mindset where designers act as architects of systems rather than just visualizers of interfaces. Authenticity becomes the ultimate differentiator in an era of automated content production, making human judgment and taste more critical than ever. By leveraging AI to handle repetitive tasks while maintaining manual control over core parameters, designers can achieve a higher level of craft, ensuring that technology serves as a medium for personal expression rather than a replacement for human intent.

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