Most businesses don't fail because they lack ideas.

They fail because they struggle to execute, communicate their value clearly, and connect with the right customers.

In this episode of Liftoff, Keith Newman sits down with Stephen Cozzolongo, Partner & CMO at Digital Position, to discuss growth marketing, customer acquisition, AI, business scaling, leadership, and the mindset required to build successful companies.

Stephen shares why trying to market to everyone is one of the biggest mistakes businesses make, how AI is transforming marketing workflows, why great marketers aren't being replaced by AI, and how discipline and consistency influence every aspect of business and life.

Whether you're a founder, marketer, entrepreneur, or business leader, this conversation is packed with practical insights on growth, execution, and long-term success.

Topics discussed:

Why most brands stop growing
The importance of customer segmentation and ICPs
How AI is changing marketing and advertising
The future of content creation
Paid media, SEO and growth strategies
Leadership and company culture
The mindset behind consistent execution
Why "How you do one thing is how you do everything"

Connect with Stephen Cozzolongo:

Website: https://www.digitalposition.com/

LinkedIn: https://www.linkedin.com/in/stephencozzolongo

Sponsor Info: We are strategic business advisors with decades of leadership experience and a proven track record of driving businesses’ growth. We specialize in creating custom-tailored strategies to introduce your company, drive growth, build leadership teams, and ensure companies implement appropriate compensation programs. Our mission is to utilize our expansive network to benefit your company https://www.compass-strategic-advisors.com/

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Why Most Brands Stop Growing (And How To Fix It) | Stephen Cozzolongo

Liftoff with Keith: Conversations with Super Founders and Growth Experts sharing useful insights

Why Most Brands Stop Growing (And How To Fix It) | Stephen Cozzolongo