This week I’m at the 2026 Cannes Lions International Festival of Creativity wrapping up the final week of this season of Retail Media Breakfast Club. I also share some personal news: after Cannes, I’m taking a much-needed break to recharge, spend time with family in Europe, and prepare for a big move back to my hometown of Perth in Western Australia after 16 years living on and off in the US.

But don’t worry, the show isn’t going anywhere! I’ll be back in late July with more retail media insights, conversations, and chaos (in the best way).

In this episode, I also reflect on hitting 278 episodes, share how I continue to find endless retail media topics to explore, and give you a behind-the-scenes look at what I’ll be covering at Cannes: from live interviews and panels, to a retail media “couples therapy” stage session, and a late-week breakfast with industry leaders. I also introduce a new podcast project I’m part of called Basket Case, which explores why the physical store is still so often overlooked in commerce media strategy.

This episode is sponsored by Mirakl Ads

Timeline

[00:00] Season update: wrapping up the season, heading to Cannes Lions, and announcing my upcoming relocation to Perth
[01:40] Reflecting on 278 episodes of Retail Media Breakfast Club and how content ideas never seem to run out in retail media
[04:19] What to expect from Cannes coverage: on-the-ground interviews, panels, and irregular but high-intensity content drops
[05:25] Retail media “couples therapy,” debates with industry peers, and hosting a private breakfast with insights from RMN leaders
[07:00] Launch of Basket Case podcast with The Drum and Qsic, exploring why in-store retail media is often overlooked
[08:21] Closing reflections + teaser of a humorous skit about shelf talkers and commerce media blind spots

Links & Resources

My essay on my personal Substack about my upcoming relocation back to Perth: I'm Leaving
Basket Case podcast produced by The Drum & Qsic: Missing! In-Store Media
Catch me at Cannes 2026, check out all my Events
I'm sharing comedy skits on Instagram about retail media! Follow along: @retailmediabreakfastclub
Subscribe to Retail Media Breakfast Club's daily newsletter
Follow Kiri Masters on LinkedIn

Retail Media at Cannes, 278 Episodes In & What’s Next for Retail Media Breakfast Club (Break Announcement + New Projects)

Retail Media Breakfast Club

Retail Media at Cannes, 278 Episodes In & What’s Next for Retail Media Breakfast Club (Break Announcement + New Projects)